Great for babies and older children, this Rumple Buddies Beary Rumples features a textured and embroidered soft plush bear that is proven to stimulate and encourage brain activity with its high contrast colors, texture and crinkle stuffing. Rumple Buddies are doctor recommended! They stimulate 3 senses: hearing - calming crinkle, touch - textured fabric and visual - high contrast colors (red, white & black). Research has proven that high contrast colors register powerfully on a baby's retina and send strong signal to baby's brain. Stronger signals mean more brain growth. Special crinkle stuffing captures baby's attention. Bear is machine washable and folds easily for travel. Includes a small storybook. Bear measures approximately 11" long x 7.5" wide. Comes packaged on a hanging panel in a poly bag.